FacebookTwitterDiggGoogle BookmarksRedditLinkedinPinterest

8 Rules for Effective Electronic Communication

+Patty Cisco

electronic-communicationPeople have always done business with people they know, like, and trust.  That’s really the essence of relationship marketing.  However, the Internet has shifted how senior care and living providers connect with their leads, prospects, and customers.  This new form of relationship marketing does take time, and also strategy. 

Read more...

11 Essential Elements of a Successful Social Media Strategy

+Patty Cisco

social media thumbs up“My marketing team is posting to our social media channels. Doesn’t that mean we have a social media strategy?”

In speaking with a senior retirement community CEO recently regarding his internet marketing strategy, it became abundantly clear after his question, the organization did not have a social media strategy. In reality, this organization is not different from many other senior care and living organizations that I interact with daily, who initiate internet marketing by simply posting content to various social platforms.

Read more...

4 Ways to Get Leads to Click Deeper into Your Website

+Patty Cisco 

leads to sales

“Our website visitors are not moving from the home page deeper into the site which means we are losing leads. What should we do?”

This is a good question senior care and living marketing directors ask our analytics team frequently. After all, you want the investment you made in your website to be effective, right? The answer lies in making your website as clickable as possible.

Read more...

How to Develop the Right Content for Your Social Media Strategy

content+Patty Cisco

In social media, the most important aspect for generating leads is content. When thinking about your social media strategy and planning campaigns, the content you provide should be your first priority.  Ask yourself questions like: “How is your audience making decisions?”, “Why do they select your competitors and not you?”, “What are common problems that your customers have?”, lastly, “What content can I produce that will encourage them to choose my business?”.

Read more...

Stop Sharing Your Quality Outcomes!

+Patty Cisco

Connections

“My CEO wants me to really push our message about our positive quality scores. Is that really the best marketing approach to take?”

The era of quality outcomes, optimal surveys, and data in the delivery of senior care and long-term care services is essential to the viability of organizations today. Organizations that are meeting and exceeding high quality ratings should be proud of their dedicated staff. Yet interestingly enough, I still receive questions from marketing directors and administrators regarding how they should share the results. 

Read more...

5 Social Media Strategies to Grow WOM Marketing

+Patty Cisco

social media“What is the best marketing strategy to achieve census?”

During coaching workshops and presentations for senior care and living marketing and sales professionals, I can always count on the answer WOM marketing (word of mouth) from the audience.  Yet what does WOM really mean?

Read more...

32 Questions Every CEO Should Ask to Grow Census

CEO at Desk+Patty Cisco

It’s that time of year again, the summer census slumps. As a CEO, COO, or Administrator you are scratching your head trying to figure out why your census numbers aren’t hitting the mark? In turn, your Admission Coordinators and Marketing or Community Liaisons are throwing their hands up in frustration because they can’t just make census happen. I receive at least one email or call a day, this time of year, with respect to how to solve the summer census slumps. So what’s the answer?

Read more...

Summer Census Problems? 4 Facebook Tips You Need to Use NOW!

+Patty Cisco


summerscene XS“All of a sudden I’m not seeing my Facebook reach growing, how will this help my census?”

The past couple of weeks have resulted in multiple conversations with senior care and living CMO’s and VP’s of Marketing as they see their Facebook Reach decline or plateau.  These concerns are especially timely as providers move into the summer census slump season. “I need lead generation for our census and can’t afford internet strategies that aren’t working,” is a common concern.  So what’s the problem, or better yet what’s the solution?

Read more...

4 Cost Effective Census Building Strategies

+Patty Cisco

Census building

“I have a limited marketing budget and need to make sure my marketing plan generates positive census results, is it worth my time to focus on customer loyalty tactics?”

My answer is a resounding YES!  Incorporating strategies to focus on residents and patients you already have is an extremely valuable use of your resources.  Why?  It can cost up to ten times more to acquire a new customer than to retain an existing one, and when you have limited financial resources you need to leverage the strategies that will get you the best census.

Read more...

Do Your Billboard Ads Pass the Test? 9 Things You Can Improve on Now

+Patty Cisco

billboard"Our census is typically low in the summer months, and my Administrator has requested I run billboard ads. Are these really worth the money?”

The summer months always make billboard advertising so much more appealing. I don’t know about you, but I even find myself paying a bit more attention to the signs. However, is billboard advertising really effective for senior care and living organizations?

Read more...

Free Lead Strategies

Get FREE marketing strategies & sales tactics to achieve sustainable census by signing up for our weekly eblast. It offers timely information that will help you generate more leads and develop new marketing strategies.

Recommended Books

Latest Blog

8 Rules for Effective Electronic Communication

+Patty Cisco

People have always done business with people they know, like, and trust.  That’s really the essence of relationship marketing.  However, the Internet has shifted how senior care and living providers connect with their leads, prospects, and customers.  This new form of relationship marketing does take time, and also strategy. 

Read More >

Our Clients

A few senior care providers we've served:

  • Mennonite Home Communities of Ohio (OH)
  • Halcyon Hospice (GA)
  • Green Hills Community (OH)
  • MorseLife (FL)
  • St. Charles Community (KY)
  • See all ...

What Clients are Saying

“Over the years, I have found Patty’s presentations to be compelling, timely, and filled with information that has practical application for our marketing and sales efforts.”

Connie Schmitt Kingsbury
Vice President of Marketing and Public Relations
Life Enriching Communities