FacebookTwitterDiggGoogle BookmarksRedditLinkedinPinterest

9 Internet Goals You Can Leverage for Leads

Add Patty on Google+

9-Internet-GoalsAdult children and seniors are bombarded with over 5,000 messages per day, which means they tune you out.  In fact, your target audience is becoming extremely selective over what they choose to view and read online.  According to Google’s Zero Moment of Truth Research in 2010, the average consumer engaged in five pieces of content before making a buying decision.  In 2011, that number doubled to more than ten.  As a senior care and living marketer, why should you care about content?

Read more...

Writing to the Target Market. Is Your Content Hitting the Mark?

+Reneé Arnold

target audienceIs your Target audience really getting the content they need or want?

If you are writing to appease the general population, then your content is all wrong. You need to focus content on the persona, a.k.a. the target audience. What do they want? It is not about you or your colleagues, or your friends. Sorry to say, but this is the cold hard truth. Think about websites that are about building census, dementia, or helping a caregiver. These topics relate to your community and your needs. Content must to relate to your community.

Read more...

Data Trumps Opinion. Why the Phrase "I Like..." has no Place in Your Marketing Strategy


Cat doesn’t like anything!Everyone has an opinion – usually, multiple opinions. I’m not going to tell you that your opinions are wrong, but I am going to tell you – when it comes to your website and internet marketing strategy – your opinion doesn’t matter.

Really. It doesn’t.

Read more...

Heartbleed Bug: Are You at Risk to This New Security Flaw?

+Jenna Schultz

heartbleedYou may have heard of “Heartbleed Bug”. It’s all over the internet this week. Heartbleed Bug is a serious security flaw in Open SSL. More than 75 percent of the websites you visit are protected under this SSL/TLS encryption. This flaw has allowed for the bug to access encrypted, private information that is passed through the internet, such as names, credit card information, and much more.

Read more...

4 Ways to Increase Social Media Engagement

+Jordan Staugler

social-engagementYou have your social media channels established for your senior living communities, but you aren’t seeing any new followers or interaction with your current following. What do you do?

Read more...

Responsible for Sales? 6 Strategies to Get you in the C-Suite

+Patty Cisco

selling c-suite bookWith the changing climate of healthcare, and the need to have collaborative relationships that originate at the C-Suite level, many senior care and living leaders are still struggling to get access to the C-level decision makers. If they do get access, are they able to establish trust and credibility, and leverage the relationship? 

Read more...

What Day of the Week Should You Post Your Senior Living Community Blogs?

+Aimee Bucher

Calendar with days marked by pushpinsHave you ever wondered what day of the week would be the best for posting new blog articles or other new content? Well, wonder no more! Here's a quick and easy way to find out.

The rest of this article assumes that you have Google Analytics installed on your website. If you aren't using Google Analytics, you need to start! It's free.

Read more...

9 Ways to Generate ROI with E-Newsletters

+Patty Cisco

email marketing foot“Is an e-newsletter really worth the investment to get new leads or stay connected with existing customers?  After all, people can just hit delete!”

This question is via the Marketing Director of a CCRC who would like to implement email marketing, but her CEO doesn’t think it’s worth the investment. Your current leads and customers are your best sources of both continued business and referrals. They are also your cheapest, so it pays to stay in close contact with them on a consistent basis, and an e-newsletter is an optimal tool.

Read more...

Branding for Senior Living: The Not-So-Secret Guide to Brand Colors - PART 1

+Jenna Schultz

The Importance of Color Choice

color-spectrumJust how important is the use of color in your senior care organization’s branding and marketing collateral? Very! Multiple studies have shown that [a product’s] color can influence 60 to 80 percent of a consumer’s purchasing decision. *

So there’s got to be a list of “winning” colors, right? Wrong. Every industry identifies with it’s own set of colors that fit the services they provide. That’s not to say you need to ONLY work from thos colors. And that's not to say that every senior living organization has to have similar branding. That’s far from the truth.

Read more...

Video Marketing: How to Tell Your Story

+Reneé Arnold

your-storyVideo is a unique way to tell your story. Imagine letting a prospective resident see first hand all the amenities your community has to offer before they ever visit! Let them stroll the hallways with a resident while listening to music from their couch at home. Video content gives a great snapshot of your senior care organization.

Read more...

Free Lead Strategies

Get FREE marketing strategies & sales tactics to achieve sustainable census by signing up for our weekly eblast. It offers timely information that will help you generate more leads and develop new marketing strategies.

Recommended Books

Latest Blog

9 Internet Goals You Can Leverage for Leads

Add Patty on Google+

Adult children and seniors are bombarded with over 5,000 messages per day, which means they tune you out.  In fact, your target audience is becoming extremely selective over what they choose to view and read online.  According to Google’s Zero Moment of Truth Research in 2010, the average consumer engaged in five pieces of content before making a buying decision.  In 2011, that number doubled to more than ten.  As a senior care and living marketer, why should you care about content?

Read More >

Our Clients

A few senior care providers we've served:

  • Mennonite Home Communities of Ohio (OH)
  • Halcyon Hospice (GA)
  • Green Hills Community (OH)
  • MorseLife (FL)
  • St. Charles Community (KY)
  • See all ...

What Clients are Saying

“Over the years, I have found Patty’s presentations to be compelling, timely, and filled with information that has practical application for our marketing and sales efforts.”

Connie Schmitt Kingsbury
Vice President of Marketing and Public Relations
Life Enriching Communities