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Data Trumps Opinion. Why the Phrase "I Like..." has no Place in Your Marketing Strategy


Cat doesn’t like anything!Everyone has an opinion – usually, multiple opinions. I’m not going to tell you that your opinions are wrong, but I am going to tell you – when it comes to your website and internet marketing strategy – your opinion doesn’t matter.

Really. It doesn’t.

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Heartbleed Bug: Are You at Risk to This New Security Flaw?

+Jenna Schultz

heartbleedYou may have heard of “Heartbleed Bug”. It’s all over the internet this week. Heartbleed Bug is a serious security flaw in Open SSL. More than 75 percent of the websites you visit are protected under this SSL/TLS encryption. This flaw has allowed for the bug to access encrypted, private information that is passed through the internet, such as names, credit card information, and much more.

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4 Ways to Increase Social Media Engagement

+Jordan Staugler

social-engagementYou have your social media channels established for your senior living communities, but you aren’t seeing any new followers or interaction with your current following. What do you do?

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Responsible for Sales? 6 Strategies to Get you in the C-Suite

+Patty Cisco

selling c-suite bookWith the changing climate of healthcare, and the need to have collaborative relationships that originate at the C-Suite level, many senior care and living leaders are still struggling to get access to the C-level decision makers. If they do get access, are they able to establish trust and credibility, and leverage the relationship? 

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What Day of the Week Should You Post Your Senior Living Community Blogs?

+Aimee Bucher

Calendar with days marked by pushpinsHave you ever wondered what day of the week would be the best for posting new blog articles or other new content? Well, wonder no more! Here's a quick and easy way to find out.

The rest of this article assumes that you have Google Analytics installed on your website. If you aren't using Google Analytics, you need to start! It's free.

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9 Ways to Generate ROI with E-Newsletters

+Patty Cisco

email marketing foot“Is an e-newsletter really worth the investment to get new leads or stay connected with existing customers?  After all, people can just hit delete!”

This question is via the Marketing Director of a CCRC who would like to implement email marketing, but her CEO doesn’t think it’s worth the investment. Your current leads and customers are your best sources of both continued business and referrals. They are also your cheapest, so it pays to stay in close contact with them on a consistent basis, and an e-newsletter is an optimal tool.

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Branding for Senior Living: The Not-So-Secret Guide to Brand Colors - PART 1

+Jenna Schultz

The Importance of Color Choice

color-spectrumJust how important is the use of color in your senior care organization’s branding and marketing collateral? Very! Multiple studies have shown that [a product’s] color can influence 60 to 80 percent of a consumer’s purchasing decision. *

So there’s got to be a list of “winning” colors, right? Wrong. Every industry identifies with it’s own set of colors that fit the services they provide. That’s not to say you need to ONLY work from thos colors. And that's not to say that every senior living organization has to have similar branding. That’s far from the truth.

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Video Marketing: How to Tell Your Story

+Reneé Arnold

your-storyVideo is a unique way to tell your story. Imagine letting a prospective resident see first hand all the amenities your community has to offer before they ever visit! Let them stroll the hallways with a resident while listening to music from their couch at home. Video content gives a great snapshot of your senior care organization.

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8 Tips to Grow Your Senior Living Social Following

+Jordan Staugler

social-network-growthAre you looking to build your network?  Has your social following stopped growing, leaving you looking for answers to spark growth again and sustain it? This is common among senior living companies, so I want to make sure that your senior living organization knows how to handle it.

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The Number One Mistake Senior Communities Make with Their Internet Marketing

+Aimee Bucher

pressure valve gauges on pipe as symbol of marketing analyticsGreat, you’re using the internet in your marketing now! Every senior community should have internet marketing as one of the key elements in their overall marketing strategy.

Unfortunately, there’s one major mistake that many senior living communities are making with their online marketing, but today – if you’re making this mistake – you are going to learn how to stop!

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Data Trumps Opinion. Why the Phrase "I Like..." has no Place in Your Marketing Strategy


Everyone has an opinion – usually, multiple opinions. I’m not going to tell you that your opinions are wrong, but I am going to tell you – when it comes to your website and internet marketing strategy – your opinion doesn’t matter.

Really. It doesn’t.

Read More >

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A few senior care providers we've served:

  • Mennonite Home Communities of Ohio (OH)
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  • Green Hills Community (OH)
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  • St. Charles Community (KY)
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