12 Undeniable Reasons You Shouldn’t Avoid Email Marketing
- Written by Patty Cisco
“People really don’t open email. It’s a wasted strategy.”
When presenting to an audience recently at the Leading Age Ohio Annual conference, I was not surprised by this comment regarding email marketing. Like any strategy that a senior care and living marketing director utilizes, often the success of the strategy is dependent upon the full understanding of how to utilize the strategy effectively. Perhaps the first hurdle to get over is that email marketing is a wasted strategy.
4 Things that will Cripple Your Lead Generation
“I want to ensure we retain a competitive advantage for our organization. What should I be sure to include in my marketing plan mix going forward?”
Well there is no doubt that my marketing and sales oriented conversations with senior care and living VP’s of Marketing and Marketing Directors has changed compared to 5 years ago. Not only has the industry experienced a shift in service delivery, outcomes, and reimbursement, but there has also been a tremendous shift in how we apply marketing strategies.
10 Tips for Greater Marketing Success
“I just implemented a Facebook campaign and it didn’t work. My boss said I couldn’t do another campaign because we didn’t have results. How do I overcome this failure and get results?”
What I learned after further conversation with this marketing director from a CCRC was that the Facebook incident was not the first marketing failure. In fact, there had been several traditional and internet marketing failures over the past couple of years from a variety of strategies that had been tried. Why the failure?
8 Rules for Effective Electronic Communication
People have always done business with people they know, like, and trust. That’s really the essence of relationship marketing. However, the Internet has shifted how senior care and living providers connect with their leads, prospects, and customers. This new form of relationship marketing does take time, and also strategy.
11 Essential Elements of a Successful Social Media Strategy
“My marketing team is posting to our social media channels. Doesn’t that mean we have a social media strategy?”
In speaking with a senior retirement community CEO recently regarding his internet marketing strategy, it became abundantly clear after his question, the organization did not have a social media strategy. In reality, this organization is not different from many other senior care and living organizations that I interact with daily, who initiate internet marketing by simply posting content to various social platforms.
4 Ways to Get Leads to Click Deeper into Your Website
“Our website visitors are not moving from the home page deeper into the site which means we are losing leads. What should we do?”
This is a good question senior care and living marketing directors ask our analytics team frequently. After all, you want the investment you made in your website to be effective, right? The answer lies in making your website as clickable as possible.
How to Develop the Right Content for Your Social Media Strategy
In social media, the most important aspect for generating leads is content. When thinking about your social media strategy and planning campaigns, the content you provide should be your first priority. Ask yourself questions like: “How is your audience making decisions?”, “Why do they select your competitors and not you?”, “What are common problems that your customers have?”, lastly, “What content can I produce that will encourage them to choose my business?”.
Stop Sharing Your Quality Outcomes!
“My CEO wants me to really push our message about our positive quality scores. Is that really the best marketing approach to take?”
The era of quality outcomes, optimal surveys, and data in the delivery of senior care and long-term care services is essential to the viability of organizations today. Organizations that are meeting and exceeding high quality ratings should be proud of their dedicated staff. Yet interestingly enough, I still receive questions from marketing directors and administrators regarding how they should share the results.
5 Social Media Strategies to Grow WOM Marketing
“What is the best marketing strategy to achieve census?”
During coaching workshops and presentations for senior care and living marketing and sales professionals, I can always count on the answer WOM marketing (word of mouth) from the audience. Yet what does WOM really mean?
32 Questions Every CEO Should Ask to Grow Census
It’s that time of year again, the summer census slumps. As a CEO, COO, or Administrator you are scratching your head trying to figure out why your census numbers aren’t hitting the mark? In turn, your Admission Coordinators and Marketing or Community Liaisons are throwing their hands up in frustration because they can’t just make census happen. I receive at least one email or call a day, this time of year, with respect to how to solve the summer census slumps. So what’s the answer?