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Webinar: Are You Leveraging the Power of the Internet to Increase Your Census?

What When Where Why How ?What are you doing to leverage your community online? How are you reaching your seniors to show them what you offer for their next chapter of living? Time to develop a strategy online where your buyers are looking. 59% of caregivers with internet access are looking online to find support for their aging loved one. Can they find you?

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Want Marketing & Sales Results-Start with WHY?


Start With Why by Simon SinekIt’s that time of year when CEOs and other executive leaders pause to evaluate the position of their organization. Are we growing? Are we meeting our goals? Are our employees motivated and inspired or are they jumping to my competitor? Is our mission and vision still relevant? Why is my competitor more profitable and successful than we are?

These are tough questions that every good leader must consider to ensure their organization remains viable. One of the first places I typically start when evaluating our own organization is seeking fresh insight from other resources. Simon Sinek, author of Start With WHY, provided a refreshing look at one of a leader’s most important responsibilities: inspiring and motivating others to take action.

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9 Skills Marketing Directors for Senior Services Must Have

Marketing tools for seniors“I have an open position for a Director of Marketing within my senior care and living organization. I want to be forward thinking and hire a talented individual to take our organization to the next level.  What skills should I consider?”

I received this question this week from a VP of Marketing and was inspired by the question. The world of sales and marketing regardless of the type of senior care and living service is very different then it was even five years ago. From technology to a highly competitive market place to the savviness of consumers, the skills required today for a Director of Marketing are very different.

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How to Build Leads with Video Marketing

Building leads with video marketingIf you were seeking a senior care or living service for your aging parent, would you select it sight unseen or without talking with someone?  I know I wouldn’t and I definitely know if my mom was searching for herself she wouldn’t either.  The chances are good your prospects wouldn’t either!  That is why having a strong on-line brand presence is so important to help facilitate the sale of your service or community. 

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12 Undeniable Reasons You Shouldn’t Avoid Email Marketing

Why not to avoid email marketing

“People really don’t open email.  It’s a wasted strategy.”

When presenting to an audience recently at the Leading Age Ohio Annual conference, I was not surprised by this comment regarding email marketing. Like any strategy that a senior care and living marketing director utilizes, often the success of the strategy is dependent upon the full understanding of how to utilize the strategy effectively. Perhaps the first hurdle to get over is that email marketing is a wasted strategy.

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4 Things that will Cripple Your Lead Generation

Cripple your lead generation“I want to ensure we retain a competitive advantage for our organization. What should I be sure to include in my marketing plan mix going forward?”

Well there is no doubt that my marketing and sales oriented conversations with senior care and living VP’s of Marketing and Marketing Directors has changed compared to 5 years ago. Not only has the industry experienced a shift in service delivery, outcomes, and reimbursement, but there has also been a tremendous shift in how we apply marketing strategies.

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10 Tips for Greater Marketing Success

marketing-chart“I just implemented a Facebook campaign and it didn’t work. My boss said I couldn’t do another campaign because we didn’t have results. How do I overcome this failure and get results?”

What I learned after further conversation with this marketing director from a CCRC was that the Facebook incident was not the first marketing failure. In fact, there had been several traditional and internet marketing failures over the past couple of years from a variety of strategies that had been tried. Why the failure?

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8 Rules for Effective Electronic Communication

+Patty Cisco

electronic-communicationPeople have always done business with people they know, like, and trust.  That’s really the essence of relationship marketing.  However, the Internet has shifted how senior care and living providers connect with their leads, prospects, and customers.  This new form of relationship marketing does take time, and also strategy. 

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11 Essential Elements of a Successful Social Media Strategy

+Patty Cisco

social media thumbs up“My marketing team is posting to our social media channels. Doesn’t that mean we have a social media strategy?”

In speaking with a senior retirement community CEO recently regarding his internet marketing strategy, it became abundantly clear after his question, the organization did not have a social media strategy. In reality, this organization is not different from many other senior care and living organizations that I interact with daily, who initiate internet marketing by simply posting content to various social platforms.

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4 Ways to Get Leads to Click Deeper into Your Website

+Patty Cisco 

leads to sales

“Our website visitors are not moving from the home page deeper into the site which means we are losing leads. What should we do?”

This is a good question senior care and living marketing directors ask our analytics team frequently. After all, you want the investment you made in your website to be effective, right? The answer lies in making your website as clickable as possible.

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Webinar: Are You Leveraging the Power of the Internet to Increase Your Census?

What are you doing to leverage your community online? How are you reaching your seniors to show them what you offer for their next chapter of living? Time to develop a strategy online where your buyers are looking. 59% of caregivers with internet access are looking online to find support for their aging loved one. Can they find you?

Read More >

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A few senior care providers we've served:

  • Mennonite Home Communities of Ohio (OH)
  • Halcyon Hospice (GA)
  • Green Hills Community (OH)
  • MorseLife (FL)
  • St. Charles Community (KY)
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What Clients are Saying

"I love the way the Dementia Guide turned out! So far, those that have reviewed it, thought it was very well done and a great resource. Thanks so much for all your hard work on it, Jenna!"

Jennifer Brooks
Marketing Project Coordinator, Halcyon Hospice