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Stop Sharing Your Quality Outcomes!

+Patty Cisco

Connections

“My CEO wants me to really push our message about our positive quality scores. Is that really the best marketing approach to take?”

The era of quality outcomes, optimal surveys, and data in the delivery of senior care and long-term care services is essential to the viability of organizations today. Organizations that are meeting and exceeding high quality ratings should be proud of their dedicated staff. Yet interestingly enough, I still receive questions from marketing directors and administrators regarding how they should share the results. 

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5 Social Media Strategies to Grow WOM Marketing

+Patty Cisco

social media“What is the best marketing strategy to achieve census?”

During coaching workshops and presentations for senior care and living marketing and sales professionals, I can always count on the answer WOM marketing (word of mouth) from the audience.  Yet what does WOM really mean?

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32 Questions Every CEO Should Ask to Grow Census

CEO at Desk+Patty Cisco

It’s that time of year again, the summer census slumps. As a CEO, COO, or Administrator you are scratching your head trying to figure out why your census numbers aren’t hitting the mark? In turn, your Admission Coordinators and Marketing or Community Liaisons are throwing their hands up in frustration because they can’t just make census happen. I receive at least one email or call a day, this time of year, with respect to how to solve the summer census slumps. So what’s the answer?

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Summer Census Problems? 4 Facebook Tips You Need to Use NOW!

+Patty Cisco


summerscene XS“All of a sudden I’m not seeing my Facebook reach growing, how will this help my census?”

The past couple of weeks have resulted in multiple conversations with senior care and living CMO’s and VP’s of Marketing as they see their Facebook Reach decline or plateau.  These concerns are especially timely as providers move into the summer census slump season. “I need lead generation for our census and can’t afford internet strategies that aren’t working,” is a common concern.  So what’s the problem, or better yet what’s the solution?

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4 Cost Effective Census Building Strategies

+Patty Cisco

Census building

“I have a limited marketing budget and need to make sure my marketing plan generates positive census results, is it worth my time to focus on customer loyalty tactics?”

My answer is a resounding YES!  Incorporating strategies to focus on residents and patients you already have is an extremely valuable use of your resources.  Why?  It can cost up to ten times more to acquire a new customer than to retain an existing one, and when you have limited financial resources you need to leverage the strategies that will get you the best census.

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Do Your Billboard Ads Pass the Test? 9 Things You Can Improve on Now

+Patty Cisco

billboard"Our census is typically low in the summer months, and my Administrator has requested I run billboard ads. Are these really worth the money?”

The summer months always make billboard advertising so much more appealing. I don’t know about you, but I even find myself paying a bit more attention to the signs. However, is billboard advertising really effective for senior care and living organizations?

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What Keeps You Up At Night?

guy-in-bed-awakeWorrying about ROI, strategy, and employee relations are all things that can keep a CEO or VP of Marketing up ruminating about what actions should they take. CISCO & CO and Ledgerock Consulting conducted a survey that asked CEOs and VPs what is making them not sleep at night.

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8 Networking Competencies That Result in Census Growth

+Patty Cisco

networking-in-senior-living-industryWhat is one of the most underutilized yet most effective marketing strategies that yields census? Networking! Yes that’s right good ole fashioned networking. The ability to connect with people, leave an impression, and stay in touch results in lasting relationships and favorable WOM marketing. Unfortunately many people have the misconception that networking is manipulative and fake. 

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6 Ways to Minimize Summer Census Drops

+Patty Cisco

building census jpg'Tis the season for the summer census blues. In some way the summer season affects census and occupancy of every senior care and living organizations, especially skilled nursing providers. The comment I hear frequently is, “Between summer activities, physician’s on vacations, and hospital census drops, there isn’t much we can do about a low census.” Not true!

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5 Best Social Media Practices for 2014

+Patty Cisco

social mediaAs social media continues to grow, attracting more prospects and leads for your sales funnel, marketers are working to figure out how to use the medium to the best advantage.  Companies are embracing the social marketing revolution for the benefits it offers:  brand engagement, 24/7 access to consumer sentiment and the ability to push content to loyal customers and drives sales.

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Get FREE marketing strategies & sales tactics to achieve sustainable census by signing up for our weekly eblast. It offers timely information that will help you generate more leads and develop new marketing strategies.

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Stop Sharing Your Quality Outcomes!

+Patty Cisco

“My CEO wants me to really push our message about our positive quality scores. Is that really the best marketing approach to take?”

The era of quality outcomes, optimal surveys, and data in the delivery of senior care and long-term care services is essential to the viability of organizations today. Organizations that are meeting and exceeding high quality ratings should be proud of their dedicated staff. Yet interestingly enough, I still receive questions from marketing directors and administrators regarding how they should share the results. 

Read More >

Our Clients

A few senior care providers we've served:

  • Mennonite Home Communities of Ohio (OH)
  • Halcyon Hospice (GA)
  • Green Hills Community (OH)
  • MorseLife (FL)
  • St. Charles Community (KY)
  • See all ...

What Clients are Saying

"Visiting Angels of Littleton, MA has been using 'In Touch' for a year now. The monthly information sheet has timely and useful knowledge and suggestions, and we send a copy to our clients with our newsletter. The social media blurbs are posted on our Facebook, Twitter and LinkedIn sites that direct the viewer back to our web site for more information. What great marketing and relationship building tools! We are looking forward to using more products from In Touch."

Karen Rivero