We engaged Patty’s coaching services to help elevate the joint marketing and sales efforts between our administrators and marketing staff.  In working with Patty, our staff found her to be very knowledgable and dynamic.  She not only helped us to see what skills we needed to improve upon, she also gave us the tools to do it.  Working with Patty is a great experience and essential for every administrator and marketing staff.

Ted Chigaros, VP of Skilled Healthcare Inc.

It is my personal pleasure to recommend Patty Cisco. She is perhaps the best LTC marketer that I am aware of in the industry today. She is extremely knowledgeable, an excellent trainer and uniquely capable of understanding the ever changing LTC environment. Although we have never worked together at the same firm, we have been colleagues through the years. When I chaired the OHCA committee to bring a full day Marketing Conference to members this past spring, Patty was the first person I thought of as a keynote speaker.

She presents an analytical approach to LTC marketing that helps facilities to develop a strategic marketing plan that is results driven Many LTC facilities still use the shot gun approach to marketing, trying to be all things to all people. In today’s LTC arena, where dollars and staff resources are tight, it is prudent to look at the info we are already gathering, understand the needs of the operator and referral sources and to develop a marketing plan that positions our products and services for census driven results. Patty not only knows how to do that, she knows how to teach others how to do that. If I were in a position to hire Patty as a consultant, a speaker or work with her as a colleague on a project, I would jump at the chance.

Carolyn Lookabill, Business Development Director
Richter & Associates