It can be difficult to find a really good educational conference that provides sessions on diverse services such as home health, nursing home, assisted living and independent living.

But they are out there!  I invite you to join me at the 2010 Senior Living Conference October [...]]]> http://ciscoco.com/senior-living-conference-october-6-%e2%80%93-7/feed 0 http://ciscoco.com/are-you-ready-for-customer-service-week http://ciscoco.com/are-you-ready-for-customer-service-week#comments Tue, 31 Aug 2010 22:48:46 +0000 admin http://ciscoco.com/?p=888 Author: Patty Cisco, Creative Catalyst, September 1, 2010

Is your senior service care team feeling overwhelmed and a little de-motivated? Or perhaps your customer service has fallen by the wayside in light of trying to reach your census or occupancy goals. Maybe you can reinforce customer service by celebrating Customer Service Week, which is [...]]]> http://ciscoco.com/are-you-ready-for-customer-service-week/feed 0 http://ciscoco.com/6-lessons-for-handling-a-lost-sale http://ciscoco.com/6-lessons-for-handling-a-lost-sale#comments Wed, 25 Aug 2010 03:27:00 +0000 admin http://ciscoco.com/?p=876 Author: Patty Cisco, Creative Catalyst, August 25, 2010

Into the drive-thru intercom I asked, “Would you like an apple pie with your meal today?” “No” came the reply. Ugh, that feeling of defeat and failure when I heard those words during my early years of sales. I’m sure as a senior care marketer you [...]]]> http://ciscoco.com/6-lessons-for-handling-a-lost-sale/feed 4 http://ciscoco.com/overcome-sluggish-summer-sales http://ciscoco.com/overcome-sluggish-summer-sales#comments Wed, 18 Aug 2010 02:33:20 +0000 admin http://ciscoco.com/?p=855 Author: Patty Cisco, Creative Catalyst, August 18, 2010

I don’t know about you, but there’s always a point in the summer where sales and marketing activities for senior care marketers just seem to go in slooooooooow motion, and that can be bad for business…especially two to three months from now.

With a heat index [...]]]> http://ciscoco.com/overcome-sluggish-summer-sales/feed 1 http://ciscoco.com/creating-an-excellent-marketing-message http://ciscoco.com/creating-an-excellent-marketing-message#comments Wed, 18 Aug 2010 02:30:44 +0000 admin http://ciscoco.com/?p=859 Author: Patty Cisco, Creative Catalyst, August 18, 2010

The senior health care market is a very competitive market, and many leaders feel like their marketing message is getting lost. What can you do to ensure that you have an excellent marketing message?

The best exercise I have found that is really simple and will [...]]]> http://ciscoco.com/creating-an-excellent-marketing-message/feed 2 http://ciscoco.com/barking-orders-won%e2%80%99t-result-in-more-sales http://ciscoco.com/barking-orders-won%e2%80%99t-result-in-more-sales#comments Wed, 11 Aug 2010 16:02:30 +0000 admin http://ciscoco.com/?p=832 Author: Patty Cisco, Creative Catalyst, August 11, 2010

Have you ever had those “duh” moments when you hear something that is such common sense, yet it triggers you to really do some soul searching? Recently I had the pleasure of presenting several sessions at the Florida Association of Homes and Services for the Aging’s [...]]]> http://ciscoco.com/barking-orders-won%e2%80%99t-result-in-more-sales/feed 1 http://ciscoco.com/stop-%e2%80%9cdumping%e2%80%9d-for-successful-referrals http://ciscoco.com/stop-%e2%80%9cdumping%e2%80%9d-for-successful-referrals#comments Wed, 04 Aug 2010 02:04:24 +0000 admin http://ciscoco.com/?p=820 Author: Patty Cisco, Creative Catalyst, August 4, 2010

As a senior care marketer or sales rep, have you worked really hard to finally land that appointment with that “hard to access” referral source? I know how anxious I would always feel, and I’d have this overpowering urge to cram as much as possible into [...]]]> http://ciscoco.com/stop-%e2%80%9cdumping%e2%80%9d-for-successful-referrals/feed 3 http://ciscoco.com/is-your-sales-rep-struggling-to-meet-their-sales-goals http://ciscoco.com/is-your-sales-rep-struggling-to-meet-their-sales-goals#comments Wed, 04 Aug 2010 02:01:54 +0000 admin http://ciscoco.com/?p=812 If your sales/marketing rep is struggling to meet their sales goals, it could be possible that they are lacking the motivation they need to point them in a successful direction.

Too often I am observing senior care leaders who are responsible for the sales staff make quick “elimination” decisions because census or occupancy goals [...]]]> http://ciscoco.com/is-your-sales-rep-struggling-to-meet-their-sales-goals/feed 0 http://ciscoco.com/increase-referral-opportunities-with-storytelling http://ciscoco.com/increase-referral-opportunities-with-storytelling#comments Thu, 29 Jul 2010 00:41:15 +0000 admin http://ciscoco.com/?p=789 Author:  Patty Cisco, Creative Catalyst, July 28, 2010

Have you ever heard of the old adage, “There’s publicity you pay for, and there’s publicity you pray for (free stuff).”?  Attempting to garner free press is a daunting challenge.  In fact, when I conduct marketing assessments for senior care providers, I rarely see storytelling being [...]]]> http://ciscoco.com/increase-referral-opportunities-with-storytelling/feed 6 http://ciscoco.com/relieve-the-pain-of-painful-press-release-writing http://ciscoco.com/relieve-the-pain-of-painful-press-release-writing#comments Tue, 20 Jul 2010 23:27:57 +0000 admin http://ciscoco.com/?p=775 Q.  I know that press releases can be very effective, yet I’m so tired of wasting my time writing them and not seeing them published.  Can you help me get the attention our services deserve with free press

A. When you get an idea for a press release, ask yourself this question:  “Is this [...]]]> http://ciscoco.com/relieve-the-pain-of-painful-press-release-writing/feed 1